What is Provoked?
PROVOKED by susan has emerged as a bold, unapologetic digital magazine, delivering sharp, intelligent, and thought-provoking content for women who are not done. More than just a media platform, PROVOKED is a catalyst for change—challenging outdated stereotypes and shifting the conversation from lifespan to healthspan, while celebrating the financial, personal, and professional autonomy that women over 50 increasingly wield. As an independent, woman-owned brand, PROVOKED is agile, innovative, and unconstrained by the limitations of traditional publishing, proving that reinvention and agency don’t fade with age—they flourish. We tackle themes that honor our intellect, celebrate our experiences, and make us feel both seen and worthy.
At its core, PROVOKED is about rejecting outdated labels and redefining what it means to grow older. It’s a space where curiosity thrives, milestones are celebrated, and meaningful conversations happen. We’re not here to tell you how to age gracefully; we’re here to ask: What do you want this chapter to look like?
Whether it’s exploring life’s biggest transitions, taking charge of your wellness, poking fun at cultural norms, or sharing stories that make you laugh, groan, or rethink—it’s all part of the messy, thoughtful dialogue we’re building. This is a place for reinvention, inspiration, and community.
Backed by a Fearless Collective of Writers and Thinkers
At the heart of PROVOKED is founder Susan Dabbar, whose sharp, provocative writing set the foundation for the publication. As the sole contributor at launch, Dabbar crafted the magazine’s bold voice and vision, shaping its unique perspective on life, reinvention, and cultural conversations.
Now, PROVOKED has expanded to include a powerhouse team of 18 seasoned writers, whose bylines span The Atlantic, The Wall Street Journal, The New York Times, Forbes, Bustle, Cosmopolitan, AARP, The Cut, Slate, and more. Among them are award-winning authors, veteran journalists, and even a Golden Globe judge, each bringing an unmatched depth of experience to the publication. Together, they continue to push boundaries, challenge outdated narratives, and engage readers in meaningful, unfiltered dialogue.
As the Founder and Editor-in-Chief of PROVOKED by susan, Susan’s taking that same bold energy and channeling it into a media platform that unapologetically questions, disrupts, and redefines the conversation around women over 50. It’s not just about aging—it’s about autonomy, ambition, and agency. And for Susan, it’s just the beginning.
Just came upon your post on Tik Tok and hopped onto Provoked right away to subscribe. It seems as tho I rarely come across interesting material for women in our age bracket. Thank you! (Love your writing style too)!
Hi Karen! I’m so glad that you found me! Going on TikTok was a cringe step for me, but I surprised myself and am having a lot of fun on there. Glad to know that my content is resonating. I agree that I find very little content that respects our intelligence and life experiences, so that is why I am here! Thanks for the follow!!
I’m already hooked … from what I’ve read so far, it’s styled just as I’d expect from you: beautiful, bold, and witty. Can’t wait to read more!
Susan, First off, HELLO!! How great to see you here! Hooking you would be amazing, and a high bar for certain. Thank you for your support, as always. And, would love your feedback when you get through a few of the articles. Happy reading!!
I’m looking forward to more. Well done.
Thank you Cyndi! Can’t wait to engage more with you and our growing community!
Susan! Great idea…you’ve zoomed in on a “hotbed of worldly wisdom”
I bet you will find many of us eager to have an easy platform for perhaps random but relevant thoughts both planned and spontaneous on a variety of subjects. Bravo!
Thank you Cathy, and Happy New Year! I’m so glad you get it! Yes, random – but no shortage of unifying themes that tie us together. Here’s to 2025!!
I’m curious.
Carol, curious is exactly what what I am aiming for. I hope to provoke, entertain, and inspire us to think about things in a new or different way. Challenge our intellect and have fun while doing it!
I want to be part of this!!
Hi Cindy, Thank you for enthusiastic post! I want YOU to be part of it! Engage in the comments, send me feedback. And be sure to follow us on social media. Happy New Year!
This is so EXCITING!!!
Yini, I’m just as excited as you are!!! Now, back to writing! xoxo s.